Produced and Edited by Stone Tong Si
Directed by Melissa Ann Uy

On October 5, 2012, UNIQLO launched its first West Coast store in San Francisco.  ASTONISH and San Francisco welcomed the Japanese clothing retailer with open arms, starting with a special launch event with the press and special guests the day before. UNIQLO USA's Marketing Director Jean-Emmanual Shein was more than happy to tell us a little more about the UNIQLO brand and philosophy, and show us around at the newest flagship store outside of New York.